Membership Management Software

The Information Management Challenge

All Not for Profit organisations face a common challenge: How to effectively manage and communicate with your membership, contacts or donors. You will have systems already in place to attempt this: databases, lists, specialist software packages. But these multiple silos of information fail to give you that all-important ‘big picture’. Furthermore, they can result in duplication and extra effort.

On top of this, it’s hard to manage relationships in an increasingly complex world when you don’t have a single, customised view of all the email, web, phone, letter, fax and face-to-face communications you have engaged in. You require easy access to the information you need in a form that’s usable for:

• Targeting marketing campaigns
• Understanding the profile of your user base
• Tracking responses, satisfaction and other useful behavioural measurements
• Performing activities like events or subscription renewals

The time has come for change

This situation isn’t helping the productivity of your staff: they must manually process and collate data to perform their duties. And with multiple applications hosting your data, you not only risk significant downtime but greater management workload. But it’s not just your staff that suffer. A lack of centralised, available information hampers the level of communication and quality of service that your staff can offer. There’s a clear answer:

Find out how APT can meet your requirements